DIGITAL SIGNAGE & MULTIMEDIA
Digital Signage — connected to you, to networks, to customers — is changing the ways brands engage, inform and influence consumers visually. Coloredge leverages its legacy business to create a complete offering that bridges print and digital capabilities into an optimal blend that will excite customers and drive behavior.
As a single-source creator and integrator offering complete managed services, Coloredge might be the only company you need to, well, connect with.
BUSINESS STRATEGY
To leverage the deep potential of digital signage, we go deep on strategy first. We work with you to develop the right solution to meet your unique business objectives. The business strategy will drive the content strategy — in ways both aesthetic and logistical. For instance, will daily, weekly or monthly refreshes be optimal?
CONTENT STRATEGY & CREATION
With digital signage, content is king. It’s what drives behavior and the visual experience around your brand.
Coloredge has decades of experience producing the visual branding of some of the world’s top brands, so it’s no surprise that we deliver some of the most impactful content. Our team, including award-winning designers, works with you on concept design and development. We work in both static and motion graphics to stretch the boundaries of creativity and brand messaging.
WATCH: Kiehls’ Digital Storefront Revival
SOFTWARE
For ultimate flexibility, we feature multiple software platforms for all visual communication applications — scalable to thousands of endpoints. We can simultaneously deploy content to digital signs, video walls, desktop PCs, and mobile devices.
Our software features state-of-the-art capabilities to manage data integration, interactivity, way finding, and operational imperatives. Naturally, it plays an important role in analytics as well.
VIEW: Hugo Boss’s Digital Art of Tailoring
HARDWARE
As a highly experienced integrator, we’ll fit the right hardware solution with your digital strategy. We have several key partnerships that allow us to do this including Samsung, and their Smart Signage Platform (SSP), an all-in-one platform that supports third party CMS integration and their software partner ecosystem.
These world-class technology partners provide both comprehensive hardware assets and intellectual capital to help us develop full-spectrum projects.
WATCH: Bloomingdale’s Unveils 16-Screen Video Wall
ANALYTICS
Interactivity and data give digital signage the capability to maximize ROI if you have the platforms to understand and interpret that information. We work with you to establish the rules of measurement based on your business objectives. We leverage Big Data to gain insight on any number of factors affecting your business — like environmental, seasonal, or transactional.
MARKETS SERVED
- Retail
- Stadiums
- Hospitality
- Casinos
- Restaurants
- Transportation
DIGITAL SIGNAGE TYPES
- Outdoor Marquees
- Web / Mobile
- Menu Boards
- Way Finding
- PC / Desktop
- Interactive Kiosks
- Reader Boards
- Video Walls
